Analytics Strategy
Analyzing what customers want from an organization.
Through our research and analysis professionals, LunaSol’s clients gain insight into their businesses by finding the data that matters and turning that data into actionable recommendations.
Our team collects and analyzes data in a variety of sophisticated ways to gain insight into influencers' opinions and what customers really want from an organization, in order to: (i) provide a unique insight into stakeholder perceptions and develop the most impactful engagement programs; and (ii) help companies understand the effectiveness of their sales and marketing strategies so that process and reporting can be improved.
We help clients identify key areas of underperformance in how they identify opportunities, generate interest, convert and retain customers by combining client and market data, qualitative insights, best practices, and benchmarks. To improve sales effectiveness, we work with our clients to develop new end-to-end sales processes, customer propositions, pricing models, and organizational structures based on customer objectives. In order to implement these changes, we can provide our clients with either support over a long-term change process, or we can develop highly detailed plans, monitoring tools, and KPIs to help them achieve their goals.
